1922 advertisement for Palmolive soapIn 1806, devout English immigrant soap and candle maker established a starch, soap, and candle factory on in under the name William Colgate & Company. In 1833, he suffered a severe heart attack, stopping his business's sales; after a he continued with his business.

In the 1840s, the company began selling individual cakes of soap in uniform weights. In 1857, Colgate died and the company was reorganized as Colgate & Company under the management of his devout Baptist son, who did not want to continue the business but thought it would be the right thing to do. In 1872, he introduced Cashmere Bouquet, a perfumed soap. In 1873, the company introduced its first, an aromatic toothpaste sold in jars. In 1896, the company sold the first toothpaste in a tube, named Colgate Ribbon Dental Cream (invented by dentist ). Also in 1896, Colgate hired and under his direction founded one of the first applied research labs. By 1908, they initiated mass sales of toothpaste in tubes.

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William Colgate's other son, was a primary trustee of (formerly Madison University). 1915 magazine adIn, Wisconsin, the B.J. Johnson Company was making a soap entirely of and, the formula of which was developed by B.J. Johnson in 1898. The soap was popular enough to rename their company after it — Palmolive. Around the start of the 20th century, Palmolive, which contained both palm and olive oils, was the world's best-selling soap.

Extensive advertising included the radio programs (1927-1931) and (1934-1937). A -based soap manufacturer known as Peet Brothers, who were originally from Wisconsin, merged with Palmolive to become Palmolive-Peet.

In 1928, Palmolive-Peet acquired the Colgate Company to create the Colgate-Palmolive-Peet Company. In 1953, Peet was dropped from the name, leaving only Colgate-Palmolive Company, the current name.Colgate-Palmolive has long been in competition with (P&G), the world's largest and maker. P&G introduced its shortly after, and thousands of consumers turned from Colgate's soaps to the new product. Colgate lost its number one place in the market when P&G added to its toothpaste (Colgate has since re-claimed the #1 sales position). January 2018. From the original on April 7, 2018. September 4, 2019.

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Struggling companies. It may also take you down a rabbit hole of even more questions. A focus group or marketing survey might show you an easy problem to fix that you hadn’t thought about. But if no one seems to want what you have to offer, it is important to understand why. You have too many competitorsRestaurants are a tough business for many reasons. Between regulations, razor thin margins, and changing customer preferences, a huge number of restaurants fail.

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Fels-Naptha is an American brand of laundry soap used for pre-treating clothing stains and as a home remedy for poison ivy and other skin irritants. Fels-Naptha is manufactured by and is a trademark of the Dial Corporation, a subsidiary of Henkel.

The soap was originally created around 1893 by Fels and Company and was the first soap to include naphtha.

Naphtha made the soap effective for cleaning laundry and removing the allergen urushiol in poison ivy, but it was removed from the soap as a cancer risk.

As naphtha is no longer an ingredient, the product is no longer a cancer risk. The newly formulated product is still used to remove urushiol, the oil associated with poison ivy and poison oak.

History[edit]

The original Fels-Naptha was developed by Fels & Company of Philadelphia around 1893. Its predecessor Fels & Company, was established by Lazarus Fels and son Abraham in 1866 in Baltimore, Maryland, but unexpectedly failed after some period of success.^[1] The Fels family moved to Philadelphia, where another Lazarus son, Joseph Fels, started the new firm and incorporated in 1914. Joseph's younger brother Samuel Simeon Fels was the new company's first president and held that position until he died in 1950.^[2]

In the early 20th century, the company prospered based on sales of Fels-Naptha. Both Joseph and Samuel used their new wealth for philanthropy.^{[citation needed]}

In 1964, the company was sold to Purex Corporation for $5 million.^[3]

The Greyhound Corporation acquired the consumer products business of Purex (which included Fels-Naptha) in 1985 and was combined with Greyhound's Armour-Dial division, forming The Dial Corporation.^[4] In December 2003, Dial was sold to Henkel for $2.9 billion.^[5]

• Fels-Naptha

• Advertising pamphlet published by Naptha

Use[edit]

The soap comes packaged in paper similar to bar body soap and is most often found in the laundry section of a supermarket or grocery store. It is intended for the pre-treatment of stains by rubbing the dampened product on a soiled area prior to laundering. The manufacturer claims it to be most effective in removing chocolate, baby formula, perspiration, and make-up.^[6]

It was often used as a home remedy in the treatment of contact dermatitis caused by exposure to poison ivy, poison oak, and other oil-based organic skin-irritants where they have touched the skin but not yet inflamed the area.^[7] When the soap contained its namesake naptha washing the skin directly with the soap helped remove urushiol the allergen associated with poison ivy. As with other strong detergents, the revised formulation retains this capability.

According to the manufacturer, about 1/2 of a bar of Fels-Naptha grated and added to a wash cycle helps eliminate residual stains.^[6]

Fels-Naptha is also a common ingredient in DIY laundry detergent recipes.

Fels-Naptha, when combined with Neatsfoot oil, is commonly used in a primitive method of tanning animal skins.^[8]

Health considerations[edit]

In its 2007 material safety data sheet,^[9] Dial Corp. states that Fels-Naptha can irritate the eyes and, with prolonged exposure, the skin.^[10]

Fels-Naptha once contained naptha, also known as 'Stoddard solvent', a skin and eye irritant. According to the ingredients list on the Fels-Naptha website, it is no longer included in the soap.^[6]

See also[edit]

References[edit]

1. ^'Fels & Company'. Hsp.org. Retrieved 2016-09-28.
2. ^'Samuel Simeon Fels Papers, 1889-1985'. The Historical Society of Philadelphia. Retrieved 20 March 2018.
3. ^Rosden, Evelyn. 'The Philadelphia Fels, 1880-1920: A Social Portrait, page 194'. Associated University Press. Retrieved 20 March 2018.
4. ^Evans, Heidi (22 February 1985). 'Greyhound to buy Purex's consumer division'. Los Angeles Times. Retrieved 20 March 2018.
5. ^Neff, Jack (15 December 2003). 'Henkel acquires Dial Corp for $2.9 billion'. AdAge. Retrieved 17 March 2018.
6. ^ ^abcHenkel. 'Purex Laundry Detergent and Fabric Care Products'. Purex.com. Retrieved 2016-09-28.
7. ^'Archived copy'. Archived from the original on 2013-05-09. Retrieved 2013-06-29.CS1 maint: archived copy as title (link)
8. ^A., Randy. 'Use your Brains: Tan your Hide'. Off The Grid News. Retrieved 30 November 2018.
9. ^'Material Safety Data Sheet: MSDS L-101 : Revision 9'(PDF). Whatsinproducts.com. Retrieved 2016-09-28.
10. ^'Household Products Database – Health and Safety Information on Household Products'. Nih.gov. Retrieved 2016-09-28.

External links[edit]

• On The History And Use Of Naphtha In Soap – Natalie Ball, Phoenix Press, 2009